Budweiser: Warm Beer Sucks

The One Show is a prestigious advertising competition where top professionals evaluate the work of developing madmen to win the golden pencil. Henry White (Art Director) and I submitted an integrated campaign for Budweiser.

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WARM BEER SUCKS

One Show 2021

The experts have confirmed it - climate change is our generation's most dire threat. So why don't we act like it? If a dying planet doesn't scare you, we know something that’s sure to. Warm beer. As the planet continues to warm, so does our beer.

This campaign highlights the apathetic attitude surrounding this science by subbing "warm beer" for "climate change." Imagine if that's all that was at stake! Our goal is to educate and inspire urgency, and we're doing it by emphasizing something we can all agree on: warm beer sucks.